公共关系 Public Relations 课本参考书 80刀甩卖

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Exploring Public Relations (2009) Ralph Tench & Liz Yeomans

Key Features
Author(s)	Liz Yeomans, Ralph Tench
Publisher	Pearson Education Limited
Date of Publication	18/06/2009
Language	English
Format	Paperback
ISBN-10	0273715941
ISBN-13	9780273715948
Subject	Business, Accounting & Vocational: Textbooks & Study Guides
Publication Data
Place of Publication	Harlow
Country of Publication	United Kingdom
Imprint	Financial Times Prentice Hall
Content Note	col. Illustrations
Dimensions
Weight	1472 g
Width	195 mm
Height	265 mm
Spine	28 mm
Editorial Details
Edition Statement	2nd Revised edition
Description
Table Of Contents	PART 1 The Context of Public Relations Ch 1 Public Relations origins definitions and history Ch 2 Management and organisation of Public Relations Ch 3 Role of the Public Relations practitioner Ch 4 Media context of contemporary public relations and journalism Ch 5 Public relations and democracy Ch 6 Community and society: corporate social responsibility (CSR) Ch 7 International context of public relations PART 2 Public relations theories and concepts Ch 8 Public relations theories: an overview Ch 9 Public relations as planned communication Ch 10 Public relations research and evaluation Ch 11Audiences, stakeholders, publics Ch 12 Corporate image, reputation and identity Ch 13 Public relations, propaganda and the psychology of persuasion Ch 14 Ethics and professionalism in public relations PART 3 Public relations specialisms Ch 15 Media relations Ch 16 Internal communication Ch 17 Managing community involvement programmes Ch 18 Issues management Ch 19 Crisis public relations management Ch 20 Public relations and the consumer Ch 21 Business-to-business public relations Ch 22 Public affairs Ch 23 Financial Public Relations (FPR) Ch 24 Public relations for information and communications technologies: principles and planning Ch 25 Integrated marketing communications Ch 26 Sponsorship PART 4 Sectoral considerations Ch 27 Corporate communication Ch 28 Campaigning organisations and pressure groups Ch 29 Public sector communication and social marketing Ch 30 Arts, leisure and entertainment public relations Ch 31Celebrity and Public Relations Ch 32 What next? Future issues for public relations

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